The 9 Important Steps You Can Take To Become A Successful Musician
Updated: Jul 6, 2020
Some people believe you must be born successfully to achieve something. Others believe success is created by working hard on your dreams. We believe in the second.
Of course, everyone would agree that creating a song, going to the music studio and broadcasting songs on social media channels are some of the most important things you can do. However, those are just the basic things you can do as a musician. You need much more to become a successful one.
Success is not for the lazy. For success, you need to have a good and exhaustive plan. So let’s dive in deeper to find out the 9 most important steps guiding you on your journey to becoming a victorious music artist.
1. Create your personal brand
Becoming a music artist, it’s just like starting a business. It’s selling not only your songs but yourself too.
Yes, that is correct - we are selling ourselves everywhere every day: on social media, during job interviews, communicating with our fans, etc. The way we do that and the way people react is a personal brand. As Jeff Bezos, CEO of Amazon, once said: “Your brand is what other people say about you when you are not in the room.”
So you should carefully consider your desired image as an artist. You need to create a logo, artist name, social media feed design, a tone you communicate through your posts and songs with your audience.
Keep in mind that you are selling yourself to your fans - if they like you as a person, they will want to check out your work. And the other way around - if they like your work, they will check out who is hiding under your name.
2. Study the music industry
Knowing the music industry will help you feel independent and self-confident. Also, you will be able to understand the game you are participating in better.
The other benefit could be finding the right music recording studio and music distribution partner easier. Choosing a reliable music partner who will mentor you and guide you through the musical journey is one of the most important things to build a successful career.
You can educate yourself by taking various courses using learning platforms such as Coursera, Edx, Eloomi, etc. Also, by reading professional articles, listening to the podcasts, or watching educational content on YouTube made by professionals. Here are a few recommendations to get started: Music Business Podcast, Berklee Online, and Recording Academy.
Revising famous artists’ work and learning from their examples will work too. You want to be the best, right? So make everything better than they do!
Remember that your biggest enemy is the lack of knowledge of the music industry.
3. Become official
If you are a licensed artist, you won’t have boundaries as a musician, and you will be able to profit from your songs.
To become official, your songs need to be published by music distribution companies such as CDbaby or TuneCore. Then, you will appear on Google as an artist and will be able to write Wikipedia about your career.
There are many more benefits, such as appearing on social media platforms like Instagram (people can add your song to their stories), Tik Tok, Shazam, Amazon, etc. You can be everywhere you want!
4. Study your target audience
A target audience is a group of people defined by certain demographics and behavior. So your target audience would be a group of people who listen to your music genre, have the same viewpoint and values as you do, and understand the language you speak. To be more specific, use the same words as you do in your daily life and songs.
Finding a target audience means discovering what kind of people are most likely to be interested in your music. You can use statistics available on your social media channels, create surveys, or take interviews to find out what your audience is by defining the following:
How old are they?
Are your listeners’ majority men or women?
What are their hobbies?
What kind of different music do they listen to?
What words (keywords) do they use most?
Do they have a similar problem that you can help them solve?
What social media platforms they use most?
When you find out basic information about your audience, you will be able to connect with them better and to find the right ways to communicate with them on social media, as well as express yourself easier by writing lyrics for your songs.
5. Be everywhere your audience is
Investigate all social media platforms your target audience spends the most time on and choose at least 2 of them to be the most active.
We recommend to consider the following platforms:
Don’t forget to include your songs in all possible music platforms, as this will help you to be discovered by both other artists and your target audience.
Make sure you are on:
Apple Music (playlists)
6. Focus on emotional content
Emotional content will help your target audience engage with your songs and content. Making listeners emotional does not mean making them cry or happy. Your songs should make them feel a sparkle, such as excitement, motivation, envy, love, happiness, or trust.
We recommend guiding your audience through different kinds of emotions. However, it is always better to spread more positive messages than negative ones.
Your song is your story, so don’t forget about the most important element of the story. It is the moral that should help listeners understand the deeper meaning of anything you are singing or talking about.
They will hit the reply button if they feel that it is worth it!
7. Adjust your songs to the context
Context matters. A lot. So why don't you adjust your lyrics and music video to events happening in the present moment? Or to the past events related to your message?
It could be anything happening around, such as an outbreak of Coronavirus, crisis, famous people's deaths, elections, your life events, etc. This type of content is highly relevant, so people will likely engage more without a lot of additional efforts.
8. Learn to take the criticism
Not everyone will like your music, and not everyone will listen to it. And that is fine, having in mind that different people have different tastes in music. That is why the key is focusing on your target audience - the one that always sees you as number one.
9. Have goals
Goals lead to success. So set weekly, monthly and yearly goals for yourself. Your goals have to be realistic and possible to achieve in a specific time frame. Don’t create deadlines that are impossible to accomplish.
Remember that journey is the destination, which means that magic will happen in the middle of the process. No goal is the last! You will always have more and more.
Those are the most important steps to take if you wish to become a successful artist based on our Infinity Studio customers' analysis and the music industry knowledge we have collected through years.
As mentioned before, a successful artist should have a mentor guiding through the musical journey, so hit the contact us button and get free advice on your music career. We are ready to help you accomplish all of the above!